Snoop Dogg aka Snoop Lion is multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance.
Most recently, Snoop has been making headlines with his upcoming REINCARNATED project and announcement of his new moniker, Snoop Lion – which has been the most controversial journey of a modern day icon. His spiritual awakening as Snoop Lion grew from his recent trip to Jamaica – where the Jamaican people and culture positively affected him. Snoop spent a significant amount of time in Jamaica recording his upcoming REINCARNATED album, which was also documented with a film of the same name. An official selection of the critically acclaimed Toronto International Film Festival, the highly anticipated VICE Films/Snoopadelic Films release, REINCARNATED, chronicles his illustrious career dating back to his beginnings and leading up to hisspiritual awakening as Snoop Lion.
REINCARNATED is a multifaceted project, which includes a reggae-influenced album executive produced by Diplo and Major Lazer, releasing in conjunction with Berhane Sound System, Mad Decent, VICE Music and RCA Records; a feature-length film; a photo book; and a self-sustainable gardening initiative named Mind Gardens. The REINCARNATED film hit theaters nationwide in Spring 2013 and is now available on iTunes, Amazon and in Best Buy retailers. The REINCARNATED album was released on April 23, 2013.